ABOUT ADVENTURE LEISURE

Adventure Leisure isn’t just another leisure operator; we are a powerhouse in the UK entertainment scene, driven by our Purpose: to create space to play and be together. With iconic brands like Mulligans and Bunkers, we are redefining fun for people of all ages, backgrounds and abilities, creating experiences that genuinely bring everyone together.

Guided by this Purpose, we focus on delivering exceptional experiences across all our venues. Our Values underpin everything we do:

     Fun, bringing energy, contribute to the happiness of the team and deliver unforgettable moments of delight.

     Ambition, constantly looking to improve, taking the positives from every situation and being prepared to play even if we don’t always win.

     Collaboration, communicate openly and work inclusively across teams and functions.

     Trust, fostering safe environments, acting responsibly and believing in each other.

We are growing fast, powered by bold plans and a shared passion for creating memorable, inclusive and accessible experiences. From crazy golf and electro darts to shuffleboards and pool. We’re always evolving to make our spaces welcoming, exciting and inspiring for all, and we are only just getting started.

Join us for an exciting adventure at one of our venues, where play, connection and competition come to life!

ROLE OVERVIEW

The Assistant General Manager plays a key role in ensuring the smooth delivery, growth and continuous improvement of all aspects of Cheltenham, consistently meeting and exceeding guest expectations. Working closely with the General Manager, this role supports the operational, commercial and people-focused priorities of the venue.

You will help drive revenue by championing effective upselling across retail, food and beverage offerings, while creating an environment where team members feel supported, valued and motivated to grow. Through strong leadership and a commitment to Adventure Leisure’s values, you will help build an inclusive, high‑performing team that delivers exceptional experiences for every guest.

With a focus on long-term sustainability, you will contribute to the ongoing success of the Adventure Leisure division by ensuring Cheltenham continues to be recognised as a welcoming, vibrant and family‑centric destination within the community.

KEY ACCOUNTABILITIES

Revenue Generation

• Undertake and review customer usage and bookings daily to verify appropriate rates are being charged, utilisation is optimised, and all procedures are documented per policy.
• Instigate and manage all promotions, through the EPOS system to enable tracking through accurate coding and training.
• Review daily utilisation level to identify price integrity and demand opportunity.
• Offer and track monthly promotional offers, weekly upsells, bounce backs and replay strategies for course customers.
• Review performance, analyse results and report the metrics, whilst looking for enhancements.
• Continuous monitoring of the agreed standards and training & recording of all relevant staff.

Sales and Marketing

• Development and training of internal Sales & Marketing ethos, culture and MOS.
• Responsibility for input maintaining the customer data base whilst adhering to data protection laws.
• Assist in generating offline marketing and compelling campaigns.
• Develop engaging and appropriate campaigns for the identified target markets.

Expense Management

• Utilise effective staff levels planning and ensure rota’s reflect business demand patterns and budget.

Merchandise/Catering

• Manage all food and beverage service which includes the licensed bar, hot and cold display counter, catering department, kitchen, snack bar, and co-ordinate to achieve qualitative/quantitative goals and ensure customer satisfaction.
• Ensure 100% compliance to food hygiene standards.
• COS target ratio to be managed as per the budget of lower. 
• Responsible for all food, beverage, retail supply purchases maximising group agreed supplier contracts.
• Ensure that employees meet all standards for performance, appearance and service provision.
• Solicit and handle customer enquiries, comments, suggestions and concerns to provide answers or determine solutions.  Follow up with guests/members to ensure satisfaction.
• Complete various financial reports and budgets to keep management informed of goals and status, and to aid in making effective business decisions.  Responsible for all adventure golf, food and beverage and retail department accounting and files.

Maintenance

• Responsible for the overall general condition and maintenance of the facility to include suggestions for annual improvements to the facility. 

• Ensure the adventure golf courses are walked daily, and the required standards of operation are met and Health and Safety check sheets have been completed and action taken where appropriate.

• Undertake any required routine maintenance/repairs and landscaping that is required to sustain the product quality.

• Report and record any health and safety or maintenance issues that cannot be fixed/repaired on site.

• To organise and liaise with supplier/contractors for maintenance regimes.

Development and Management/Leadership

• Lead the recruitment and orientation of all new employees.
• Ensure new employees receive induction and training for their position that is consistent with group standards and policy.
• Understand the group Vision, Mission & Values as part the on-going team development. 
• Communicate the agreed business plan and lead the team to achieve budgeted goals.
• Coach employees and give positive reinforcement when appropriate.
• Be a role model for all employees by demonstrating behaviours and work ethic expected of all BGL staff and ensure that our Mission, Vision and Values are acted upon at all times.
• Implement all company human resources policies and procedures to include the regular appraisal of employees.
• Maintain an appropriate level of community/public affairs involvement to facilitate networking and knowledge of our business to the wider community.

Additional Responsibilities

• Comply with group personnel policies and health and safety procedures.
• To undertake any further duties as reasonably requested by the management

KEY EXPERIENCE, SKILLS AND ATTRIBUTES

Experience  

• Minimum of 2 years previous experience as a Duty Manager or Deputy Manager (essential)
• Operational site management experience (essential)
• P&L Financial experience (desired)
• Experience of Sales and Marketing (desirable)

Skills

*        Strong Leadership and People Management Skills 

*        Excellent communication skills: Verbal, Written and Listening.

*        Prioritisation skills – the ability to plan work activities and to use time efficiently.  

*        Good delegation skills

*        Good Time management and organisation skills

*        Problem solving and decision-making skills (pragmatic)

*        Strong Planning skills

*        Good Presentation Skills

*        Coaching and development skills

Attributes

*        Organised and enthusiastic with a “can do” attitude and attention to detail.

*        Good ability to manage change

*        Must be results driven

EDUCATIONAL BACKGROUND AND QUALIFICATIONS

*        Good GCSE educational standard (essential)

• Personal Licence (preferred) 
• First Aid at Work Certification (preferred) 
• Driving Licence (required)